Federer, Djokovic, Murray land in Cincy quarters

Tennis Betting Lines

08/19/2010 - Mason, OH (Sportsbook Betting Lines) - Two-time runner-up Novak Djokovic and former champion Andy Murray recorded third-round victories, while reigning titlist Roger Federer entered the quarterfinals via walkover Thursday at the $3 million Western & Southern Financial Group Masters, a U.S. Open Series event.

A third-seeded Federer had the day off Thursday after his scheduled third- round opponent, German Philipp Kohlschreiber, pulled out of the draw, citing a right shoulder injury.

The 16-time major titlist and former world No. 1 Federer has won three of the last five titles in Cincy (2005, 2007, 2009), including a victory over Djokovic in last year's finale.

The second-seeded world No. 3 Djokovic cooled off Argentine star David Nalbandian 6-1, 7-6 (9-7) in 1 hour 37 minutes, while a fourth-seeded Murray came from behind to best talented Latvian Ernests Gulbis 4-6, 6-3, 7-6 (7-4) in just over 2 1/2 hours on the hardcourts at the Lindner Family Tennis Center. The oft-injured Nalbandian had won 13 of his previous 14 matches, including a quality title in Washington, D.C. two weeks ago.

Murray, who upset Federer in last week's blockbuster finale at the Canadian Masters event in Toronto and was this year's Australian Open runner-up to the Swiss icon, was the Cincinnati champ two years ago. The British Murray's quarterfinal opponent will be surging American Mardy Fish.

Djokovic has played in the last two Cincy finals, losing to Federer here last year and Murray in '08.

The hot Fish handled former top-10 Frenchman Richard Gasquet 7-5, 6-2 on Day 5. The wild card Fish, who has now won 14 of his last 15 matches, including titles in Newport and Atlanta, was the Cincinnati runner-up back in 2003.

The 2010 Cincinnati titlist will claim $443,500.

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Sportsbooks to bet on football

Recently I had an email debate with an angry reader who said I did not understand "the science of oddsmaking", as he called it.

He said I was wrong for suggesting oddsmakers care about who wins or loses games.

"Oddsmakers only care about splitting the betting public 50/50 on both sides of the line and keeping the commission (a.k.a. juice)," he wrote.

He might have been right about not understanding "the science of oddsmaking". After all, I'm not an oddsmaker. That said, I stick to my assertion that oddsmakers (a.k.a. sportbooks) often do care about who wins games.

Granted, as a general rule, sportsbooks try to balance their action so that they're not exposed to big losses. However, there are times when this is difficult to pull off, regardless of how much a line has moved. There are also times when that general rule is ignored and a book pursues risk.

Generally speaking, it's safe to say the books in Vegas are risk-adverse. Unlike in the past when the wise guys ruled the town, Vegas is now corporate and the goal of most casinos is to make as much money as possible with as little risk as possible.

Thus, Vegas sportsbooks try everything in their power to balance the action. They're satisfied simply collecting the juice. But these profits are small, especially compared to the take from other casino games, namely slot machines.

Because the profits at Vegas sportsbooks are so small, you could argue that many casinos operate sportsbooks simply as a novelty to keep the tourists happy.

With a growing aversion to risk, it should come as no surprise that Vegas bookmakers have been panicking this NFL season.

Despite huge pointspreads, a disproportionate percentage of bettors are still laying their money on favorites like the Eagles, Colts, Pats and Vikings rather than the dogs (a common trend for the largely recreational bettors that visit Vegas).

And much to the dismay of the books, those favorites are finding ways to cover the thick chalk. In fact, prior to Week 7, the four teams listed above are a combined 16-2-2 (88 percent) against the spread. (The tables turned dramatically in Week 7, but more on that later.)

The result has been an early-season beating for the books, and a bonanza for bettors.

While Vegas increasingly hates risk, it's no longer a major player in the sports betting world. Most of the betting action now takes place offshore where sportsbooks are not as obsessed about balance. In fact, some books encourage exposure to risk because the rewards can be so much bigger.

Consider MySportsbook.com. On its website, the book has odds pages which actually display the amount of action it's getting on games. In other words, you can see how much action the book is taking on both sides of a pointspread, moneyline or over/under.

One look at these numbers and it's obvious MySportsbook.com does not balance every game. In fact, far from it.

Take last weekend's matchup between St. Louis and Miami. By game time on Sunday, 83 percent of the betting action at MySportsbook.com was on the Rams; only 17 percent was on Miami.

What's interesting is that MySportsbook.com opened the pointspread with Miami at +6 1/2. By game time, the spread had lowered to +5.

That goes contrary to the balancing theory. If MySportsbook.com had wanted to balance the action, it would have given Miami more points; instead, it took away 1 1/2. World Series odds are now up as well.

MySportsbook.com exposed itself to even more to risk, and rolled the dice on the underdog Dolphins. Why? I contacted a representative with the book to find out. His answer was simple.

"The line moved early based on 'smart money' from sharp players," said Jeff Gilroy, a spokesperson for the book. "We also knew from early in the week that we would need Miami, therefore (we dropped) the spread to encourage Rams money.

"At the end of the day, we liked the home team."

So the conclusion is this: MySportsbook.com respected the sharp action, and gambled that the sharp bettors had a better take on the game than the recreational bettors, who were hammering the visiting Rams.

In the end, the gamble paid off. Miami, desperate for a win in front of its home fans, pounded the overrated Rams, who are terrible on the road and even worse on grass. Final score: 31-14 Fish.

MySportsbook.com was also heavily exposed on numerous favorites in Week 7, including Philadelphia, Seattle and Denver. All three failed to cover.

The fact that sportsbooks are exposed to risk on certain games is really nothing new. The fact, that Sportsbook.com is willing to show the public where it's exposed is intriguing.

Armed with this type of information, bettors can make more educated wagers. They can get an idea where the sharp money is going and conversely where the public money is headed.

MySportsbook.com is opening up its cashbox, letting bettors look inside and challenging them to take their best shot at grabbing the cash.

To visit this online football betting got to MySportsbook.com for all your football betting odds needs. Mysportsbook.com online sportsbook accepts Visa and Mastercard credit cards.

MySportsbook.com is an online sportsbook that aims to keep betting fun. The company sees itself as a premier provider of a top-shelf gambling entertainment experience. MySportsbook knows that this can not be accomplished if gamblers are struggling through the betting process, so the emphasis is put on simplicity and ease of use.

Established in 1997, MySportsbook was the first sportsbook to offer the Instant eCheck method, and has since continued on to be one of the most innovate and fastest growing internet sportsbooks the industry has seen. A player doesn’t have to look very far before coming across one of the many sportsbooks that have cloned MySportsbook’s written policies, web pages and advertising campaign, hoping to bottle some of MySportsbook’s magic.

Although MySportsbook’s growth is largely attributed to their talented in-house marketing team, every successful bookmaker will agree that bringing the players in is only half of the battle. In a time when most internet sportsbook were nickel-and-diming players, MySportsbook was creating ways to make bonuses automatic and absent of fine print, while offering all payouts free of charge. This sportsbook also accepts Visa & Mastercard sportsbook.

Almost everything on the online sportsbook site is set in the model of simplicity, making the CS clerk’s job easy as well. Each account action made online results in an automated email sent to the client. When calling MySportsbook, the player feels as if his call is in the united states as no accents can be heard through a state of the art telecommunications system. Few online sportsbooks can compete with My Sportsbook when it comes to offering a fun and hassle-free experience to the small to moderate sized gambler.

To visit this online sportsbook got to MySportsbook.com for all your bet on football needs.